Peloton global subscriptions 2018-2023

Peloton saw the number of subscriptions to its online services increase more than tenfold from 2018 to 2023. In 2023, the company boasted nearly 3.08 million connected fitness subscriptions, up from approximately 245 thousand in 2018. Peloton is a fitness and technology company offering exercise equipment such as stationary bikes, treadmills, and indoor rowers.

How profitable is Peloton?

Peloton’s revenue increased by over 500 percent from 2018 to 2023. Despite the company’s overall financial growth over the past five years, Peloton’s global revenue peaked in 2021 and has since experienced a year-over-year decline. This is partly a result of the coronavirus (COVID-19) pandemic, which saw the closure of gyms across the world and forced millions of fitness fans to workout at home.

How does Peloton compare to other fitness companies?

When looking at the leading fitness and sports apps worldwide in January 2024, the Peloton: Fitness & Workouts app ranked third in terms of revenue. MyFitnessPal, by contrast, came in first place, with in-app revenues amounting to more than 12 million U.S. dollars. MyFitnessPal uses gamification elements to encourage diet and exercise management.